COM 2286 Public Relations Principles

Theories, principles and skills of public relations in organizations and in society, integrating organizational communication and management practices.

Prerequisites: None

Course Outcomes

• Define and describe public relations as a communication function of organizations.
• Describe the historical evolution of public relations.
• Demonstrate understanding of the public relations process and the interactions among environmental, organizational, communication, and target audience subsystems.
• Demonstrate understanding of the legal, ethical, and moral considerations inherent in public relations

Credit Hours: 3

• Classroom: 3 hours

• Division: Liberal Arts, Communication and Social Sciences
• Department: Communication

• Repeatable Credit: No
• Offered Online: No