HMT 2227 Hospitality Marketing
Organization of the marketing concepts in the hospitality and tourism industry, utilizing all aspects necessary to build a marketing plan.
Prerequisites: HMT 1105
Course Outcomes
- Apply various methods of direct selling used in the hospitality industry.
- Develop a marketing plan for either a hospitality or tourism firm.
- Role-play consumers' perspective of the hospitality industry.
- Classify key markets for the hospitality industry.
- Describe the complexity of the hospitality industry.
Credit Hours: 2
- Classroom: 2 hours
- Division: Business and Public Services
- Department: Hospitality Management
- Repeatable Credit: No
- Offered Online: Yes
Online Learning
Term: Spring 2024
Format: Condensed content. Shorter than normal term. Complete work online when it fits your schedule, while adhering to weekly deadlines. No scheduled meeting times. Requires computer and high-speed internet.
Note: 12 Week Term
Course Fee: $15.00
Open Seats: 21
Section: 500
Open Seats: 21
Section: 500