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Sinclair College

MRK 2100 Foundations of Marketing

Foundations of Marketing is designed to provide a broad introduction to the field of marketing. Marketing is far more than just selling or advertising within a business setting; it is a major part of our everyday lives. This course will illustrate the importance of marketing and skills that are applicable to all specializations within business.

Prerequisites: None

Course Outcomes
  • Create and maintain an online professional presence using LinkedIn throughout the course.
  • Define marketing and its role in creating value for consumers, society and organizations.
  • Identify the scope of the job and decision points faced by Marketing Managers in today's complex, competitive business environment.
  • Identify marketing problems facing an organization and illustrate recommendations using qualitative and quantitative analysis tools
  • Prepare and present a personal marketing plan and digital portfolio that illustrates skills in creative and critical thinking, written and oral communication, ethical reasoning and social responsibility.
Credit Hours: 3
  • Classroom: 3 hours
  • Division: Business and Public Services
  • Department: Marketing
  • Repeatable Credit: No
  • Offered Online: Yes
Available Sections
Face to Face
Downtown Dayton Campus
Bldg 1, Rm 221
Faculty: Ashton
Term: Summer 2023
Format: Condensed content. Shorter than normal term. Course meets in person on scheduled days and times.
Open Seats: 14
Meets: TTH from 12:00PM to 1:50PM
Section: 200
Open Seats: 14
Meets: TTH from
12:00PM to 1:50PM
Section: 200
Online Learning
Online Learning
Faculty: Richardson
Term: Summer 2023
Format: Condensed content. Shorter than normal term. Complete work online when it fits your schedule, while adhering to weekly deadlines. No scheduled meeting times. Requires computer and high-speed internet.
Course Fee: $22.50
Open Seats: 9
Section: 500
Open Seats: 9
Section: 500
Online Learning
Online Learning
Faculty: Brar
Term: Summer 2023
Format: Condensed content. Shorter than normal term. Complete work online when it fits your schedule, while adhering to weekly deadlines. No scheduled meeting times. Requires computer and high-speed internet.
Course Fee: $22.50
Open Seats: 8
Section: 501
Open Seats: 8
Section: 501
Online Learning
FlexPace
Faculty: Salman
Term: Summer 2023
Format: Complete work independently online when it fits your schedule, without weekly due dates. Requires self-motivation as well as a computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required. Visit www.sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 11
Section: 801
Open Seats: 11
Section: 801
Face to Face
Downtown Dayton Campus
Warren Correctional Institution
Faculty: Conrad
Term: Summer 2023
Format: Condensed content. Shorter than normal term. Course meets in person on scheduled days and times.
Restrictions: Correctional Facility Institutions
Open Seats: 13
Meets: M from 5:30PM to 8:10PM
Section: 609
Open Seats: 13
Meets: M from
5:30PM to 8:10PM
Section: 609
Face to Face
Downtown Dayton Campus
Southern Ohio Correction Facility
Faculty: O''Boyle
Term: Summer 2023
Format: Condensed content. Shorter than normal term. Course meets in person on scheduled days and times.
Restrictions: Correctional Facility Institutions
Open Seats: 21
Meets: W from 5:30PM to 8:10PM
Section: 607
Open Seats: 21
Meets: W from
5:30PM to 8:10PM
Section: 607
Face to Face
Downtown Dayton Campus
Southern Ohio Correction Facility
Faculty: O''Boyle
Term: Summer 2023
Format: Condensed content. Shorter than normal term. Course meets in person on scheduled days and times.
Restrictions: Correctional Facility Institutions
Open Seats: 15
Meets: TH from 5:30PM to 8:10PM
Section: 608
Open Seats: 15
Meets: TH from
5:30PM to 8:10PM
Section: 608
Online Learning
FlexPace
Faculty: Salman
Term: Summer 2023
Format: Complete work independently online when it fits your schedule, without weekly due dates. Requires self-motivation as well as a computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required. Visit www.sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 14
Section: 802
Open Seats: 14
Section: 802
Online Learning
FlexPace
Faculty: Salman
Term: Summer 2023
Format: Complete work independently online when it fits your schedule, without weekly due dates. Requires self-motivation as well as a computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required. Visit www.sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 7
Section: 803
Open Seats: 7
Section: 803
Online Learning
FlexPace
Faculty: Salman
Term: Summer 2023
Format: Complete work independently online when it fits your schedule, without weekly due dates. Requires self-motivation as well as a computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required. Visit www.sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 5
Section: 804
Open Seats: 5
Section: 804