MRK 2100 Foundations of Marketing
Foundations of Marketing is designed to provide a broad introduction to the field of marketing. Marketing is far more than just selling or advertising within a business setting; it is a major part of our everyday lives. This course will illustrate the importance of marketing and skills that are applicable to all specializations within business.
Prerequisites: NONE
Course Outcomes
- Create and maintain an online professional presence using LinkedIn throughout the course.
- Define marketing and its role in creating value for consumers, society and organizations.
- Identify the scope of the job and decision points faced by Marketing Managers in today's complex, competitive business environment.
- Identify marketing problems facing an organization and illustrate recommendations using qualitative and quantitative analysis tools
- Prepare and present a personal marketing plan and digital portfolio that illustrates skills in creative and critical thinking, written and oral communication, ethical reasoning and social responsibility.
Credit Hours: 3
- Classroom: 3 hours
- Division: Business and Public Services
- Department: Marketing
- Repeatable Credit: No
- Offered Online: Yes
Online Learning
Faculty: Richardson
Term: Fall 2022
Format: Complete work online when it fits your schedule, while adhering to weekly deadlines. No scheduled meeting times. Requires computer and high-speed internet.
Course Fee: $22.50
Open Seats: 16
Section: 500
Open Seats: 16
Section: 500
Online Learning
Faculty: Salman
Term: Fall 2022
Format: Complete work online when it fits your schedule, while adhering to weekly deadlines. No scheduled meeting times. Requires computer and high-speed internet.
Course Fee: $22.50
Open Seats: 29
Section: 501
Open Seats: 29
Section: 501
FlexPace
Faculty: Richardson
Term: Fall 2022
Format: Complete work independently online when it fits your schedule, without weekly due dates. Requires self-motivation as well as a computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required; visit sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 14
Section: 801
Open Seats: 14
Section: 801
Downtown Dayton Campus
Faculty: Richardson
Term: Fall 2022
Format: Course meets in person on scheduled days and times.
Open Seats: 14
Meets: MW from 12:30PM to 1:45PM
Section: 100
Open Seats: 14
Meets: MW from
12:30PM to 1:45PM
12:30PM to 1:45PM
Section: 100
Downtown Dayton Campus
Faculty: Ranly
Term: Fall 2022
Format: Course meets in person on scheduled days and times.
Open Seats: 15
Meets: TTH from 2:00PM to 3:15PM
Section: 200
Open Seats: 15
Meets: TTH from
2:00PM to 3:15PM
2:00PM to 3:15PM
Section: 200
FlexPace
Faculty: Richardson
Term: Fall 2022
Format: Complete work independently online when it fits your schedule, without weekly due dates. Requires self-motivation as well as a computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required; visit sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 15
Section: 802
Open Seats: 15
Section: 802
FlexPace
Faculty: Richardson
Term: Fall 2022
Format: Complete work independently online when it fits your schedule, without weekly due dates. Requires self-motivation as well as a computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required; visit sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 15
Section: 803
Open Seats: 15
Section: 803
FlexPace
Faculty: Richardson
Term: Fall 2022
Format: Complete work independently online when it fits your schedule, without weekly due dates. Requires self-motivation as well as a computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required; visit sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 10
Section: 804
Open Seats: 10
Section: 804
FlexPace
Faculty: Richardson
Term: Fall 2022
Format: Complete work independently online when it fits your schedule, without weekly due dates. Requires self-motivation as well as a computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required; visit sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 10
Section: 805
Open Seats: 10
Section: 805
FlexPace
Faculty: Richardson
Term: Fall 2022
Format: Complete work independently online when it fits your schedule, without weekly due dates. Requires self-motivation as well as a computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required; visit sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 5
Section: 806
Open Seats: 5
Section: 806