MRK 2101 Principles of Marketing Management
Marketing strategies and decision making in the context of other business functions. Topics include: research and analysis of markets, environments and competition; market segmentation and selection of target markets; consumer and organizational behavior; planning and integration of product, price, promotion and distribution activities for profit and nonprofit, domestic and global settings.
Prerequisites: ECO 2180
Course Outcomes
- Prepare and present a marketing plan demonstrating skills in creative and critical thinking, written and oral communication, and ethical reasoning and social responsibility.
- Describe and apply the marketing functions within the organization and how they relate to organizational objectives.
- Describe basic marketing knowledge and application of marketing terminology, concepts, activities and strategies.
Credit Hours: 3
- Classroom: 3 hours
- Division: Business and Public Services
- Department: Marketing
- Repeatable Credit: No
- Offered Online: Yes
Online Learning
Faculty: Richardson
Term: Summer 2023
Format: Condensed content. Shorter than normal term. Complete work online when it fits your schedule, while adhering to weekly deadlines. No scheduled meeting times. Requires computer and high-speed internet.
Course Fee: $22.50
Open Seats: 10
Section: 500
Open Seats: 10
Section: 500
Online Learning
Faculty: Brar
Term: Summer 2023
Format: Condensed content. Shorter than normal term. Complete work online when it fits your schedule, while adhering to weekly deadlines. No scheduled meeting times. Requires computer and high-speed internet.
Course Fee: $22.50
Open Seats: 5
Section: 501
Open Seats: 5
Section: 501
Online Learning
Faculty: Brar
Term: Summer 2023
Format: Condensed content. Shorter than normal term. Complete work online when it fits your schedule, while adhering to weekly deadlines. No scheduled meeting times. Requires computer and high-speed internet.
Course Fee: $22.50
Open Seats: 8
Section: 502
Open Seats: 8
Section: 502
FlexPace
Faculty: Jones
Term: Summer 2023
Format: Complete work independently online when it fits your schedule, without weekly due dates. Requires self-motivation as well as a computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required. Visit www.sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 7
Section: 801
Open Seats: 7
Section: 801
FlexPace
Faculty: Jones
Term: Summer 2023
Format: Complete work independently online when it fits your schedule, without weekly due dates. Requires self-motivation as well as a computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required. Visit www.sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 15
Section: 802
Open Seats: 15
Section: 802
FlexPace
Faculty: Jones
Term: Summer 2023
Format: Complete work independently online when it fits your schedule, without weekly due dates. Requires self-motivation as well as a computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required. Visit www.sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 9
Section: 803
Open Seats: 9
Section: 803
FlexPace
Faculty: Jones
Term: Summer 2023
Format: Complete work independently online when it fits your schedule, without weekly due dates. Requires self-motivation as well as a computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required. Visit www.sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 4
Section: 804
Open Seats: 4
Section: 804