MRK 2101 Principles of Marketing Management
Marketing strategies and decision making in the context of other business functions. Topics include: research and analysis of markets, environments and competition; market segmentation and selection of target markets; consumer and organizational behavior; planning and integration of product, price, promotion and distribution activities for profit and nonprofit, domestic and global settings.
Prerequisites: ECO 2180
- Prepare and present a marketing plan demonstrating skills in creative and critical thinking, written and oral communication, and ethical reasoning and social responsibility.
- Describe and apply the marketing functions within the organization and how they relate to organizational objectives.
- Describe basic marketing knowledge and application of marketing terminology, concepts, activities and strategies.
Credit Hours: 3
- Classroom: 3 hours
- Division: Business and Public Services
- Department: Marketing
- Repeatable Credit: No
- Offered Online: Yes
9:30AM to 10:45AM
12:30PM to 1:45PM