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Sinclair College

MRK 2101 Principles of Marketing Management

Marketing strategies and decision making in the context of other business functions. Topics include: research and analysis of markets, environments and competition; market segmentation and selection of target markets; consumer and organizational behavior; planning and integration of product, price, promotion and distribution activities for profit and nonprofit, domestic and global settings.

Prerequisites: ECO 2180

Course Outcomes
  • Prepare and present a marketing plan demonstrating skills in creative and critical thinking, written and oral communication, and ethical reasoning and social responsibility.
  • Describe and apply the marketing functions within the organization and how they relate to organizational objectives.
  • Describe basic marketing knowledge and application of marketing terminology, concepts, activities and strategies.
Credit Hours: 3
  • Classroom: 3 hours
  • Division: Business and Public Services
  • Department: Marketing
  • Repeatable Credit: No
  • Offered Online: Yes
Available Sections
Virtual Learning
Virtual Learning
Faculty: Richardson
Term: Fall 2021
Format: Course meets virtually during scheduled day(s) and time(s), with some online content. Check the schedule to confirm days and times your class will meet virtually. Requires computer and high-speed internet.
Open Seats: 17
Meets: MW from 9:30AM to 10:45AM
Section: 200
Open Seats: 17
Meets: MW from
9:30AM to 10:45AM
Section: 200
Virtual Learning
Virtual Learning
Faculty: Ranly
Term: Fall 2021
Format: Course meets virtually during scheduled day(s) and time(s), with some online content. Check the schedule to confirm days and times your class will meet virtually. Requires computer and high-speed internet.
Open Seats: 25
Meets: TTH from 12:30PM to 1:45PM
Section: 100
Open Seats: 25
Meets: TTH from
12:30PM to 1:45PM
Section: 100
Online Learning
Online Learning
Faculty: Salman
Term: Fall 2021
Format: Complete work online when it fits your schedule while adhering to weekly deadlines. Requires computer and high-speed internet.
Course Fee: $22.50
Open Seats: 13
Section: 500
Open Seats: 13
Section: 500
Online Learning
Online Learning
Faculty: Richardson
Term: Fall 2021
Format: Complete work online when it fits your schedule while adhering to weekly deadlines. Requires computer and high-speed internet.
Course Fee: $22.50
Open Seats: 25
Section: 501
Open Seats: 25
Section: 501
Online Learning
Online Learning
Faculty: Jones
Term: Fall 2021
Format: Complete work online when it fits your schedule while adhering to weekly deadlines. Requires computer and high-speed internet.
Course Fee: $22.50
Open Seats: 13
Section: 502
Open Seats: 13
Section: 502
Online Learning
Online Learning
Faculty: Richardson
Term: Fall 2021
Format: Complete work online when it fits your schedule while adhering to weekly deadlines. Requires computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required, visit: sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 15
Section: 801
Open Seats: 15
Section: 801
Online Learning
Online Learning
Faculty: Richardson
Term: Fall 2021
Format: Complete work online when it fits your schedule while adhering to weekly deadlines. Requires computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required, visit: sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 12
Section: 802
Open Seats: 12
Section: 802
Online Learning
Online Learning
Faculty: Richardson
Term: Fall 2021
Format: Complete work online when it fits your schedule while adhering to weekly deadlines. Requires computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required, visit: sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 10
Section: 803
Open Seats: 10
Section: 803
Online Learning
Online Learning
Faculty: Richardson
Term: Fall 2021
Format: Complete work online when it fits your schedule while adhering to weekly deadlines. Requires computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required, visit: sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 10
Section: 804
Open Seats: 10
Section: 804
Online Learning
Online Learning
Faculty: Richardson
Term: Fall 2021
Format: Complete work online when it fits your schedule while adhering to weekly deadlines. Requires computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required, visit: sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 8
Section: 805
Open Seats: 8
Section: 805
Online Learning
Online Learning
Faculty: Richardson
Term: Fall 2021
Format: Complete work online when it fits your schedule while adhering to weekly deadlines. Requires computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required, visit: sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 6
Section: 806
Open Seats: 6
Section: 806