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Sinclair College

MRK 2101 Principles of Marketing Management

Marketing strategies and decision making in the context of other business functions. Topics include: research and analysis of markets, environments and competition; market segmentation and selection of target markets; consumer and organizational behavior; planning and integration of product, price, promotion and distribution activities for profit and nonprofit, domestic and global settings.

Prerequisites: ECO 2180

Course Outcomes
  • Prepare and present a marketing plan demonstrating skills in creative and critical thinking, written and oral communication, and ethical reasoning and social responsibility.
  • Describe and apply the marketing functions within the organization and how they relate to organizational objectives.
  • Describe basic marketing knowledge and application of marketing terminology, concepts, activities and strategies.
Credit Hours: 3
  • Classroom: 3 hours
  • Division: Business and Public Services
  • Department: Marketing
  • Repeatable Credit: No
  • Offered Online: Yes
Available Sections
Face to Face
Downtown Dayton Campus
Bldg 5, Rm 338
Faculty: Ranly
Term: Spring 2024
Format: Course meets in person on scheduled days and times.
Open Seats: 7
Meets: MW from 11:00AM to 12:15PM
Section: 100
Open Seats: 7
Meets: MW from
11:00AM to 12:15PM
Section: 100
Face to Face
Downtown Dayton Campus
Bldg 5, Rm 338
Faculty: Richardson
Term: Spring 2024
Format: Course meets in person on scheduled days and times.
Open Seats: 1
Meets: TTH from 11:00AM to 12:15PM
Section: 200
Open Seats: 1
Meets: TTH from
11:00AM to 12:15PM
Section: 200
Online Learning
Online Learning
Faculty: Richardson
Term: Spring 2024
Format: Complete work online when it fits your schedule, while adhering to weekly deadlines. No scheduled meeting times. Requires computer and high-speed internet.
Course Fee: $22.50
Open Seats: 5
Section: 501
Open Seats: 5
Section: 501
Online Learning
FlexPace
Faculty: Richardson
Term: Spring 2024
Format: Complete work independently online when it fits your schedule, without weekly due dates. Requires self-motivation as well as a computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required. Visit sinclair.edu/flexpace-register.
Course Fee: $22.50
Open Seats: 11
Section: 801
Open Seats: 11
Section: 801
Online Learning
Online Learning
Faculty: Ziswiler
Term: Spring 2024
Format: Condensed content. Shorter than normal term. Complete work online when it fits your schedule, while adhering to weekly deadlines. No scheduled meeting times. Requires computer and high-speed internet.
Note: 12 Week Term
Course Fee: $22.50
Open Seats: 18
Section: 5T0
Open Seats: 18
Section: 5T0
Online Learning
FlexPace
Faculty: Richardson
Term: Spring 2024
Format: Complete work independently online when it fits your schedule, without weekly due dates. Requires self-motivation as well as a computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required. Visit sinclair.edu/flexpace-register.
Course Fee: $22.50
Open Seats: 12
Section: 802
Open Seats: 12
Section: 802
Online Learning
FlexPace
Faculty: Richardson
Term: Spring 2024
Format: Complete work independently online when it fits your schedule, without weekly due dates. Requires self-motivation as well as a computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required. Visit sinclair.edu/flexpace-register.
Course Fee: $22.50
Open Seats: 10
Section: 803
Open Seats: 10
Section: 803
Online Learning
FlexPace
Faculty: Richardson
Term: Spring 2024
Format: Complete work independently online when it fits your schedule, without weekly due dates. Requires self-motivation as well as a computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required. Visit sinclair.edu/flexpace-register.
Course Fee: $22.50
Open Seats: 9
Section: 804
Open Seats: 9
Section: 804
Online Learning
FlexPace
Faculty: Richardson
Term: Spring 2024
Format: Complete work independently online when it fits your schedule, without weekly due dates. Requires self-motivation as well as a computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required. Visit sinclair.edu/flexpace-register.
Course Fee: $22.50
Open Seats: 5
Section: 805
Open Seats: 5
Section: 805
Online Learning
FlexPace
Faculty: Richardson
Term: Spring 2024
Format: Complete work independently online when it fits your schedule, without weekly due dates. Requires self-motivation as well as a computer and high-speed internet.
Restrictions: Flexpace, Department Permission Required
Note: FlexPace Orientation required. Visit sinclair.edu/flexpace-register.
Course Fee: $22.50
Open Seats: 5
Section: 806
Open Seats: 5
Section: 806