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Sinclair College

MRK 2102 Principles of Advertising

This course focuses on integrated marketing communications (IMC). The concepts of IMC enhance the equity of brands and show how advertising, promotion, packaging and branding strategies, point-of-purchase communications, public relations, event and cause-oriented sponsorships can affect the marketing of products, goods, services or ideas.

Prerequisites: NONE

Course Outcomes
  • Develop communication and media strategies that address specific organizational objectives and target audience characteristics.
  • Describe the nature of various media outlets and how they are used to achieve organizational objectives.
  • Describe how producers interact with the advertising profession in order to effectively use advertising to achieve organizational goals.
  • Develop an advertising plan that incorporates information from other business core courses and is unified with other marketing activities.
Credit Hours: 3
  • Classroom: 3 hours
  • Division: Business and Public Services
  • Department: Management
  • Repeatable Credit: No
  • Offered Online: No
Available Sections
Face to Face
Downtown Dayton Campus
Faculty: Ranly
Term: Fall 2022
Format: Course meets in person on scheduled days and times.
Open Seats: 9
Meets: TTH from 11:00AM to 12:15PM
Section: 200
Open Seats: 9
Meets: TTH from
11:00AM to 12:15PM
Section: 200