MRK 2135 Digital Marketing
Digital marketing is a broad and growing field encompassing any form of marketing that utilizes technology to deliver a message. Students in this course study some of the most popular tactics used by successful businesses today to promote their brand and reach their customers. This information is applied in hands-on activities that expose students to real-world business situations, including developing a digital marketing campaign for a brand.
Prerequisites: NONE
Course Outcomes
- Define core terminology and concepts involved in digital marketing.
- Analyze business situations to recommend appropriate digital marketing tactics and strategies based on their goals, offerings, resources, and target market.
- Describe the industry standards for a variety of digital marketing tactics including best practices, tools for implementation and management, and appropriate metrics to measure their results.
- Develop and present a digital marketing campaign.
Credit Hours: 3
- Classroom: 3 hours
- Division: Business and Public Services
- Department: Marketing
- Repeatable Credit: No
- Offered Online: Yes
Online Learning
Faculty: Jones
Term: Fall 2022
Format: Complete work online when it fits your schedule, while adhering to weekly deadlines. No scheduled meeting times. Requires computer and high-speed internet.
Course Fee: $22.50
Open Seats: 25
Section: 500
Open Seats: 25
Section: 500
Online Learning
Faculty: Brar
Term: Fall 2022
Format: Complete work online when it fits your schedule, while adhering to weekly deadlines. No scheduled meeting times. Requires computer and high-speed internet.
Course Fee: $22.50
Open Seats: 30
Section: 501
Open Seats: 30
Section: 501
FlexPace
Faculty: McKinley
Term: Fall 2022
Format: Complete work independently online when it fits your schedule, without weekly due dates. Requires self-motivation as well as a computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required; visit sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 14
Section: 801
Open Seats: 14
Section: 801
Downtown Dayton Campus
Faculty: Jones
Term: Fall 2022
Format: Course meets in person on scheduled days and times.
Open Seats: 13
Meets: TTH from 9:30AM to 10:45AM
Section: 200
Open Seats: 13
Meets: TTH from
9:30AM to 10:45AM
9:30AM to 10:45AM
Section: 200
FlexPace
Faculty: McKinley
Term: Fall 2022
Format: Complete work independently online when it fits your schedule, without weekly due dates. Requires self-motivation as well as a computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required; visit sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 15
Section: 802
Open Seats: 15
Section: 802
FlexPace
Faculty: McKinley
Term: Fall 2022
Format: Complete work independently online when it fits your schedule, without weekly due dates. Requires self-motivation as well as a computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required; visit sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 15
Section: 803
Open Seats: 15
Section: 803
FlexPace
Faculty: McKinley
Term: Fall 2022
Format: Complete work independently online when it fits your schedule, without weekly due dates. Requires self-motivation as well as a computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required; visit sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 10
Section: 804
Open Seats: 10
Section: 804
FlexPace
Faculty: McKinley
Term: Fall 2022
Format: Complete work independently online when it fits your schedule, without weekly due dates. Requires self-motivation as well as a computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required; visit sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 10
Section: 805
Open Seats: 10
Section: 805
FlexPace
Faculty: McKinley
Term: Fall 2022
Format: Complete work independently online when it fits your schedule, without weekly due dates. Requires self-motivation as well as a computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required; visit sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 5
Section: 806
Open Seats: 5
Section: 806