MRK 2135 Digital Marketing
Digital marketing is a broad and growing field encompassing any form of marketing that utilizes technology to deliver a message. Students in this course study some of the most popular tactics used by successful businesses today to promote their brand and reach their customers. This information is applied in hands-on activities that expose students to real-world business situations, including developing a digital marketing campaign for a brand.
Prerequisites: NONE
Course Outcomes
- Define core terminology and concepts involved in digital marketing.
- Analyze business situations to recommend appropriate digital marketing tactics and strategies based on their goals, offerings, resources, and target market.
- Describe the industry standards for a variety of digital marketing tactics including best practices, tools for implementation and management, and appropriate metrics to measure their results.
- Develop and present a digital marketing campaign.
Credit Hours: 3
- Classroom: 3 hours
- Division: Business and Public Services
- Department: Marketing
- Repeatable Credit: No
- Offered Online: Yes
Downtown Dayton Campus
Bldg 5, Rm 121
Faculty: Jones
Term: Fall 2021
Format: Course meets in person on scheduled day(s) and time(s).
Open Seats: 11
Meets: TTH from 9:30AM to 10:45AM
Section: 100
Open Seats: 11
Meets: TTH from
9:30AM to 10:45AM
9:30AM to 10:45AM
Section: 100
Downtown Dayton Campus
Bldg 5, Rm 121
Faculty: Jones
Term: Fall 2021
Format: Course meets in person on scheduled day(s) and time(s).
Open Seats: 2
Meets: TTH from 11:00AM to 12:15PM
Section: 101
Open Seats: 2
Meets: TTH from
11:00AM to 12:15PM
11:00AM to 12:15PM
Section: 101
Online Learning
Faculty: Jones
Term: Fall 2021
Format: Complete work online when it fits your schedule while adhering to weekly deadlines. Requires computer and high-speed internet.
Course Fee: $22.50
Open Seats: 18
Section: 500
Open Seats: 18
Section: 500
Online Learning
Faculty: Brar
Term: Fall 2021
Format: Complete work online when it fits your schedule while adhering to weekly deadlines. Requires computer and high-speed internet.
Course Fee: $22.50
Open Seats: 15
Section: 501
Open Seats: 15
Section: 501
Online Learning
Faculty: Jones
Term: Fall 2021
Format: Complete work online when it fits your schedule while adhering to weekly deadlines. Requires computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required, visit: sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 15
Section: 801
Open Seats: 15
Section: 801
Online Learning
Faculty: Jones
Term: Fall 2021
Format: Complete work online when it fits your schedule while adhering to weekly deadlines. Requires computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required, visit: sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 12
Section: 802
Open Seats: 12
Section: 802
Online Learning
Faculty: Jones
Term: Fall 2021
Format: Complete work online when it fits your schedule while adhering to weekly deadlines. Requires computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required, visit: sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 10
Section: 803
Open Seats: 10
Section: 803
Online Learning
Faculty: Jones
Term: Fall 2021
Format: Complete work online when it fits your schedule while adhering to weekly deadlines. Requires computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required, visit: sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 10
Section: 804
Open Seats: 10
Section: 804
Online Learning
Faculty: Jones
Term: Fall 2021
Format: Complete work online when it fits your schedule while adhering to weekly deadlines. Requires computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required, visit: sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 8
Section: 805
Open Seats: 8
Section: 805
Online Learning
Faculty: Jones
Term: Fall 2021
Format: Complete work online when it fits your schedule while adhering to weekly deadlines. Requires computer and high-speed internet.
Restrictions: Flexpace
Note: FlexPace Orientation required, visit: sinclair.edu/flexpace-register
Course Fee: $22.50
Open Seats: 6
Section: 806
Open Seats: 6
Section: 806