MRK 2145 Principles of Retailing

Functions and concepts for the retail organization. Development and implementation of policies and procedures in planning, pricing, display, layout, buying and services from a management perspective. A consumer-centered approach to examining problems of various types.

Prerequisites: NONE

Course Outcomes

• Explore requirements for retail managers.
• Practice personal selling skills through role play situations.
• Perform basic accounting and merchandising controls necessary for successful store operation.
• Research and report on current trends in retail management.

Credit Hours: 3

• Classroom: 3 hours

• Division: Business and Public Services
• Department: Management

• Repeatable Credit: No
• Offered Online: No