MRK 2220 Small Business Marketing
This course explores the marketing strategy and planning process. Special emphasis is given to analyzing marketing techniques used by innovative entrepreneurs. Students will work collaboratively to develop a marketing plan for a start-up or existing business.
Prerequisites: None
Course Outcomes
- Apply basic terminology and concepts used in the marketing strategy and planning process.
- Conduct a market analysis to identify pertinent issues in each of the marketing environments.
- Use the marketing planning process to develop and present effective marketing tactics, strategies, and plans.
Credit Hours: 3
- Classroom: 3 hours
- Division: Business and Public Services
- Department: Marketing
- Repeatable Credit: No
- Offered Online: Yes
Other Off Campus Location
Faculty: Belcher
Term: Spring 2024
Format: Course meets in person on scheduled days and times.
Open Seats: 7
Meets: MW from 11:00AM to 12:15PM
Section: 100
Open Seats: 7
Meets: MW from
11:00AM to 12:15PM
11:00AM to 12:15PM
Section: 100