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Sinclair College

MRK 2236 Consumer Behavior

This course is designed to enable students to acquire an understanding of the purchasing decision process for individuals, families and organizations. Psychological, societal, and cultural influences on consumer decisions will be studied. Marketing strategy implications of conceptual constructs will be discussed throughout the course.

Prerequisites: MRK 2100 or MRK 2101

Course Outcomes
  • Interpret consumer behavior issues and apply technology to solve marketing problems.
  • Describe the decision and purchasing process of consumers and other buying units such as individuals, families or organizational buying centers, and their relationship to effective marketing.
  • Describe the complex nature of consumer behavior and relate the contributions made to its understanding from disciplines such as economics, psychology, and sociology.
Credit Hours: 3
  • Classroom: 3 hours
  • Division: Business and Public Services
  • Department: Marketing
  • Repeatable Credit: No
  • Offered Online: No
Available Sections
Online Learning
Online Learning
Faculty: Hurtado
Term: Fall 2022
Format: Complete work online when it fits your schedule, while adhering to weekly deadlines. No scheduled meeting times. Requires computer and high-speed internet.
Course Fee: $22.50
Open Seats: 30
Section: 500
Open Seats: 30
Section: 500