VIS 2110 Design Principles

Development of an identity system, visual language, stationery system and identity manual. Exploration of advanced elements and principles of design; introduction to symbology. Two classroom, four lab hours per week.

Prerequisites: VIS 1110 and VIS 1208 and VIS 1250 and VIS 1218

Course Outcomes

• Develop a corporate identity system using symbology, visual language (color, typography, and pattern), and stationery (letterhead, business card, and envelope).
• Design a corporate identity standards manual.
• Create ephemera and collateral material using a corporate ID system.

Credit Hours: 4

• Classroom: 2 hours
• Lab: 4 hours

• Division: Liberal Arts, Communication and Social Sciences
• Department: Design

• Repeatable Credit: No
• Offered Online: No