MRK 2250 - Digital Marketing Analytics

3 Cr. Hr(s).
Digital marketing tactics and tools are essential components of a business strategy in today’s digital world. However, what differentiates many successful organizations from the rest is a data-driven and customer-centric approach. Marketing professionals with strong data analytics and problem-solving skills now have a competitive advantage above the rest. In this course, students learn about data sources, analytics techniques, using popular industry tools, and generating and reading reports. Students complete a project that provides opportunities to practice testing and optimization techniques for owned and paid media, extract meaningful insights from performance results, and make decisions that add value for both a company and its customers. The course concludes with an exam that enable students to earn an in-demand industry certification.
Prerequisite(s): MRK 2135