Digital Marketing Analytics, STC

Program Code: DMA.S.STC • Credit Hours: 12

Description

The Digital Marketing Analytics Short-Term Certificate is designed to introduce, develop and reinforce basic digital marketing analytics skills and technical applications. Graduates learn how to monitor digital campaigns, collect metrics, and report findings using Google Analytics and other industry-relevant digital analysis applications. The ten-year occupational outlook for digital marketing specialists shows an anticipated 24% growth potential. All courses in this certificate can be applied to the Associate of Applied Science in Digital Marketing.

Career Opportunities

Students obtaining the Digital Marketing Analytics Certificate will be able to work in any size organization that is using digital marketing and social media marketing. The certificate is not only for individuals that are new to the field of marketing, but to those individuals that are already working in the field, and want to update their skill set to include digital marketing analytics.