Digital Marketing Analytics (DMA.S.STC)
- Division: Business and Public Services
- Department: Management
The Digital Marketing Analytics Short-Term Certificate is designed to introduce, develop and reinforce basic digital marketing analytics skills and technical applications. Graduates learn how to monitor digital campaigns, collect metrics, and report findings using Google Analytics and other industry-relevant digital analysis applications. The ten-year occupational outlook for digital marketing specialists shows an anticipated 24% growth potential. All courses in this certificate can be applied to the Associate of Applied Science in Digital Marketing.