Business Management/Digital Marketing (MRK.S.AAS)
- Division: Business and Public Services
- Department: Marketing
Digital Media has disrupted many of the traditional areas of business management. This program provides a broad-based study of digital marketing strategies including customer engagement and consumer behavior, social media, online reputation management, inbound marketing, advertising and branding, graphic design, and website development. Students will have the opportunity to learn new media theories, online consumer psychology and marketing approaches while developing hands on experience with digital marketing tools and techniques. All students will produce a portfolio of their digital marketing projects and benefit from an internship in the digital marketing field.
This program is fully accredited by the Accreditation Council for Business Schools and Programs (ACBSP), a specialized accreditation recognized by the Council on Higher Education Accreditation (CHEA).