Digital Marketing Communications (MRK.S.CRT)
- Division: Business and Public Services
- Department: Marketing
Digital Marketing professionals are essential in helping businesses and organizations establish and cultivate a strong Internet presence. Students will develop a basic understanding of critical components of a digital marketing campaign such as marketing technologies, advertising and public relations, sales fundamentals and lead generation, customer engagement and social media, as well as marketing segmentation tools including geographic information systems. Students will have the opportunity to learn new media theories and marketing approaches while gaining hands on experience with digital marketing tools.