Digital Marketing Technologies (MRKTEC.S.CRT)
- Division: Business and Public Services
- Department: Marketing
The Digital Marketing Technologies certificate will provide students with both theoretical and practical applications of digital marketing strategies and tools. This certificate will cover the foundational concepts in digital marketing including fundamental marketing concepts, advertising strategies, digital marketing approaches and tools, retailing and e-commerce, customer engagement and social media, graphic design, website development, consumer behavior and a marketing internship.
Curriculum
BIS 1120 Introduction to Software Applications
3 Credits
CIS 1350 Web Site Development with HTML & CSS
3 Credits
MAN 1107 Foundations of Business
3 Credits
MAN 2270 Management Internship
3 Credits
MRK 2102 Principles of Advertising
3 Credits
MRK 2135 Digital Marketing
3 Credits
MRK 2230 Social Media & Consumer Engagement
3 Credits
MRK 2236 Consumer Behavior
3 Credits
VIS 1140 Design Processes I
4 Credits
(MRK 2100 OR MRK 2101)
3 Credits