Program Code: MRK.S.AAS • Credit Hours: 64-65
Description
Digital Media has disrupted many of the traditional areas of business management. This program provides a broad-based study of digital marketing strategies including customer engagement and consumer behavior, social media, online reputation management, inbound marketing, advertising and branding, graphic design, and website development. Students will have the opportunity to learn new media theories, online consumer psychology and marketing approaches while developing hands on experience with digital marketing tools and techniques. All students will produce a portfolio of their digital marketing projects and benefit from an internship in the digital marketing field.
Accreditation
This program is fully accredited by the Accreditation Council for Business Schools and Programs (ACBSP), a specialized accreditation recognized by the Council on Higher Education Accreditation (CHEA).
Career Opportunities
According to a recent jobs survey from Adecco’s Creative and Marketing Recruiting Division, “Inbound Marketing is on the rise” and many consumers are making their initial approach to a business using mobile media/smartphones, social media, social networks and search engines. Many marketing departments are not fully prepared to address this shift in consumer behavior. 82% of survey respondents indicated they don’t have formal training in digital marketing and frequently learn on the job. Further, 60% of respondents think their company’s digital marketing is ineffective. There is a significant need for a formalized education program in the digital marketing space. Employers are actively searching for candidates that have formalized education and experience in digital marketing. Within the digital marketing space, there are multiple career paths that a student can pursue. If a student has a passion for social media, there are positions available as a social media manager, social media project leader, social media designer, interactive content specialist and customer engagement manager. If a student is interested in broader aspects of digital marketing including website development, search engine optimization and measurement, there are many career options. Potential career paths could include coordinator, specialist, manager and even director roles in e-commerce, new media, website marketing, search engine optimization, web analytics, digital media, online marketing, paid
search, and digital optimization. Digital Marketing is an exciting career path with a wide assortment of career options from which to choose.
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